Key trends affecting our value proposition
1. Identified key trends in gardening
Increased interest in gardening, especially:
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Planting more easy to grow greens
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Addressing challenges e.g., using the right plants for shady areas
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Gathering knowledge and learning more about gardening basics
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Orientation on pre-planned designings
Involvement of kids:
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Letting kids take care of their own bet by providing children-friendly tools for gardening
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Plant vegetables together with children (they are much more likely to eat them)
Use all types of available space:
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Start growing vertically and in containers to benefit from small spaces
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Mixing edibles into existing beds and create aesthetic edible gardens
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Include plants with big yields in small spaces e.g., tomatoes or peas
Gardening sustainability:
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Different practices of water refiltering and conservation as well as making your own compost
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Application of organic methods and practices as well as planting natives und making use of mulch
More gardening trends:
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Learning and buying online
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Adding more houseplants
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Grow your own (Veganism)
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Climate change gardening
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Wildlife-friendly gardening
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Interior decor and outdoors
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Turning to tech for houseplant help
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Keeping it low maintenance
2. Identified consumer and marketing trends
Home is the place to be
More and more people continue moving into cities, as well as individuals already living in big city would choose to continue living there is staying high globally.
Kindness matters
Covid-19 is influencing life's all over the world. Due to the pandemic there is increased demand in brands being eco-friendly, offering value for money, producing high quality products, and supporting social causes.
Going even more digital
Key aspects for people ordering/ shopping online can be described by free delivery/ returns, quick and easy check-out process, entertainment while shopping, and support of social causes.
Lockdown aftermath
About a third of people are more likely to be allowed to continue working from home, a small share even with flexible hours. People are paying increased attention to their mental health and wellbeing.
Sustainable spaces
Social distancing due to the virus is still increasing the need to escapism/ a balance. Covid-19 has shifted individuals awareness of the spaces we live in and accelerated demand for sustainability.
Sources
https://www.gardendesign.com/trends/2021.html
https://www.idealhome.co.uk/garden/garden-ideas/garden-trends-194137
https://www.gardendesign.com/trends/2020.html
https://www.globalwebindex.com/reports/trends-2021
https://www.mintel.com/global-consumer-trends
https://info.trendwatching.com/21-trends-for-2021
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